Marketing project on gatorade march 25, 2013 introduction gatorade is a brand of flavored non-carbonated sports drinks manufactured by the quaker oats company, now a division of pepsico intended for consumption during physically active occasions, gatorade drinks are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes. How gatorade redefined its audience and a flagging brand gatorade spent 90% of its marketing budget on tv robb o’hagan blew that up the final phase of her plan, an initiative that’s. Marketing strategy of gatorade uses psychographic and demographic segmentation in order to serve the changing needs of the consumers in a better way originally it was developed in 1960 by researchers to help gators football, florida to prevent from dehydration when they play in the heat but is a famous sports drink now.
Marketing mix gatorade inc part of pepsico market leader in sports drinks celebrity endorsements the takeaway swot analysis gatorade marketing plan overall plan executive summary internal environment very strong market leader for more than 5 years parent company that has sales in the area of 67 billion annually.
Gatorade marketing plan 1 1 10 step marketing plan for gatorade allan ray c enriquez october 29, 2010 2 5 steps for part 1 (ptm and positioning) 1 gatorade’s ptm are youth leading an “active” lifestyle 2 who wanted to enhance performance 3 can choose powerade, pocari sweat and other sports drinks. Gatorade deals exclusively with food items and beverages that relate to sports and hence the product in the marketing mix of gatorade is the strongest the company also launched a chewing gum in the market called ‘gator gum’ that was available in both the original flavors. The marketing plan and the strategic marketing plan fit together in that both are essential for the success of a business without a strategic marketing plan , businesses can become uncertain in marketing efforts.
The 10 step marketing plan for gatorade belinda anne tamayo march 2012 .
Free essay: gatorade strategic marketing plan table of content executive summary 2 introduction 3 product presentation 4 company description 4 product. Gatorade marketing plan tina, jae, aimee, gram, courtney what is our motivation we need to focus on active teens (11-18) of gatorade consumers because we want to help create a competitive “edge.